STRING THEORY ADS
Discuss a pilot

A RARESTAR STUDIO VENTURE · BENGALURU

A message
finds its place.

We're developing local advertising on indoor screens, connecting brands with the places people already go.

Discuss a Bengaluru pilot Follow the story

IN DEVELOPMENT   /   BENGALURU PILOT PLANNED

A MESSAGE / A PLACE / A MOMENT
LOCAL ATTENTION, IN CONTEXT.SCROLL TO EXPLORE ↓

A LITTLE CONTEXT

Good advertising doesn't just appear.
It belongs somewhere.

↓

01 / THE STORY

Place changes
the message.

An idea for local advertising, told in four small chapters.

01 / 04   The message

Every message starts somewhere.

A local brand has something to share. A new opening, a familiar favourite, a reason to stop by.

02 / 04   The place

Then it finds its place.

Think about the neighbourhoods, venues and everyday spaces where that message might feel at home.

03 / 04   The moment

The setting becomes part of the story.

A screen in a thoughtfully chosen space creates another way for a brand to show up locally.

04 / 04   The connection

One message. A little more meaning.

String Theory Ads is being built to bring the message, the place and the people around it closer together.

Illustration of the product direction · not a map of current locations

02 / THE IDEA

Built around
real places.

We're developing a local-first indoor screen product that brings brands and venues into the same conversation.

01 / PLACE
◎

Start local.

Begin with a neighbourhood and the places people choose to spend time.

02 / MOMENT
◌

Consider the setting.

Think about the space and the experience around the screen.

03 / MESSAGE
↗

Make it fit.

Give the creative a reason to belong in the place it appears.

03 / THE FIRST CHAPTER

Start with one
neighbourhood.

We're planning a Bengaluru pilot with people who believe local media can be more thoughtful. Here's the approach we want to explore together.

01

Find the fit.

Talk through the campaign, neighbourhood and audience you have in mind.

02

Shape the pilot.

Explore participating venues, screen requirements and creative together.

03

Learn from it.

Review the pilot and available playback records, then decide what comes next.

A proposed approach · Details will be agreed with pilot partners

04 / LET'S MAKE A CONNECTION

There's a place
for you here.

05 / A FEW DETAILS

Curious?
Good.

Some answers as we get started.

Is String Theory Ads available now?

String Theory Ads is in development. We’re speaking with potential advertisers and venue partners as we plan a first pilot in Bengaluru.

What would an early pilot involve?

We would discuss a campaign’s objective, potential venues, creative and timing together. The details will depend on the pilot and the partners involved.

Can my venue take part?

We’d love to hear about your space and any indoor screens you manage. A conversation will help us understand whether it could be a fit for a future pilot.

What can be measured?

Where available, player records can show logged playback. They don’t tell us who saw an ad or prove a campaign’s sales or business results.

What creative would I need?

We’ll discuss the screen format and creative requirements with each pilot partner before anything runs.

06 / THE PEOPLE BEHIND IT

Small team.
Big curiosity.

String Theory Ads is being developed by Rarestar Studio in Bengaluru. We're shaping the idea through conversations with the brands, venues and communities it is made for.

Meet Rarestar Studio

07 / CAREERS

Make something
with us.

Interested in what we're building? We'd like to hear about your work and what you care about. There are no open roles listed right now.

Share your work

08 / START A CONVERSATION

Have a place
in mind?

Tell us a little about your idea. We'll take it from there.

We'll use these details to respond to your enquiry.